Retail Sales Manager
Job Description
Retail Sales Manager
Silentnight Bedding Limited
Sales
Today
Easy apply
New
Skills Assessment
Nairobi
Full Time
Manufacturing & Warehousing
Confidential
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Job summary
To lead, coordinate, and grow the company’s retail sales and customer service function by driving sales performance across all retail outlets, ensuring superior customer experience, managing customer service operations, and aligning retail activities with the company’s sales and brand strategy.
Min Qualification
Bachelors
Experience Level
Mid level
Experience Length
7 years
Language Requirement
English
Work Type
Full Time
Working Hours
8 to 5
Applicant Location
Kenya
Job descriptions & requirements
Primary Responsibilities
A. Retail Sales Management
- Develop and implement retail sales strategies to achieve monthly and quarterly sales targets across all company shops.
- Monitor sales performance by shop, product line, and region, and take corrective actions where targets are not met.
- Lead and motivate shop sales teams to deliver outstanding sales results.
- Ensure each retail outlet adheres to the company’s visual merchandising, branding, and display standards.
- Plan and execute periodic retail promotions, price reviews, and special campaigns in collaboration with the Marketing Manager.
- Conduct market intelligence and competitor benchmarking to guide pricing, product mix, and marketing decisions.
- Analyse footfall and conversion rates to identify gaps and opportunities for improvement.
- Oversee stock levels, reordering, and product assortment to ensure optimal availability and minimize stockouts or overstocking.
- Ensure adherence to approved planograms and make improvements where necessary
B. People Leadership & Coordination:
- Provide leadership, coaching, and performance management for all retail and customer service staff.
- Set clear performance goals and conduct regular evaluations
. 3. Identify training needs and work with HR to implement retail and customer service training programs.
- Foster a culture of teamwork, accountability, and customer focus.
C. Reporting & Analytics
- Prepare and present weekly and monthly retail sales and customer service performance reports.
- Analyze sales trends, customer behavior, and service data to guide management decisions.
- Maintain and update customer databases for follow-up, retention, and loyalty programs.
- Recommend process improvements based on performance trends and customer insights.
D. Cross-functional Collaboration
- Work closely with the Marketing Manager to ensure consistent brand messaging and promotional alignment.
- Liaise with Production and Supply Chain teams to plan adequate product supply to shops.
- Partner with Finance to ensure proper reconciliation of retail collections and accurate sales reporting.
- Support Institutional and Modern Trade Sales Managers by providing insights into retail customer trends and feedback
E. Compliance and Operational Efficiency:
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