Head of Business Development & Growth(Property& Real Estate)

CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.

Head of Business Development & Growth(Property& Real Estate)

Role Purpose

• The Head of Business Development & Growth will lead the company’s growth strategy across Marketing, Revenue & Data, and Business Development. The role oversees the full sales and revenue funnel, from lead generation and conversion to revenue growth, strategic partnerships, client retention, and property portfolio expansion.

Key Responsibilities

Growth Strategy & Planning

• Develop annual and quarterly growth plans aligned with company priorities and budgets.

• Set and monitor targets for revenue, occupancy, leads, conversions, partnerships, and portfolio growth.

• Oversee the sales funnel from lead generation through conversion and retention.

• Review performance, identify gaps, and present forecasts and recommendations to the CEO.

Marketing & Customer Acquisition

• Lead brand visibility, lead generation, and customer acquisition strategies.

• Oversee SEO implementation and marketing campaigns.

• Ensure marketing activities support bookings, occupancy, client acquisition, and portfolio growth.

• Monitor campaign performance, lead conversion rates, and customer acquisition costs.

Revenue & Commercial Performance

• Set and monitor revenue, occupancy, Average Daily Rate (ADR), Revenue per Available Room (RevPAR), and distribution channel targets.

• Ensure pricing strategies respond to demand, seasonality, and market conditions.

• Review revenue forecasts, booking trends, promotions, and portfolio performance.

• Develop recovery plans for underperforming units and improve portfolio returns.

Business Development, Strategic Partnerships & Market Expansion

• Build relationships with corporates, NGOs, relocation agencies, property agents, landlords, developers, and other strategic partners.

• Develop strategies to acquire viable properties, new clients, additional units, and commercial partnerships.

• Identify opportunities to expand into new locations, property segments, and customer markets.

• Lead strategic pitches, negotiations, and high-value commercial engagements.

• Set and monitor targets for leads, partnerships, signed agreements, and portfolio growth.