Community Marketing Officer

City Eye Hospital is a social venture that provides quality and affordable eye care to people living in East Africa. Our primary mandate is to provide affordable and accessible eye care. Accessible on both fronts of location and price.

Community Marketing Officer

Overall Purpose of the Role

To drive City Eye Hospital’s presence and patient acquisition within the community through strategic outreach, community partnerships, medical camps, health activations and targeted mobilization.

The role will be responsible for converting community engagement into awareness, screenings, referrals, bookings and measurable patient growth.

Main Duties and Responsibilities

Community Marketing & Outreach

• Develop and execute annual, quarterly and monthly community marketing plans aligned with hospital growth priorities and priority clinics.

• Identify priority communities, locations and target populations for outreach.

• Plan and coordinate medical camps, eye-screening drives, health talks and community activations.

• Develop activity calendars, targets, budgets and resource requirements for community initiatives.

• Develop targeted mobilization plans to drive participation, awareness, referrals and patient leads.

Community Partnerships & Mobilization

• Identify, establish and maintain partnerships with community groups, institutions, businesses, faith-based organizations, NGOs, CBOs, SACCOs, resident associations and professional bodies.

• Build relationships with Community Health Promoters (CHPs), community leaders, local health facilities and other community networks.

• Engage youth and women’s groups, sports associations and disability organizations to expand community reach.

• Maintain a database of community partners and track partnership performance.

Medical Camps, Activations & Field Execution

• Coordinate medical camps, eye-screening drives, health talks and community activations from planning through execution.

• Coordinate venues, clinical teams, logistics, transport, equipment and marketing materials.

• Coordinate and supervise community marketing teams, mobilizers, volunteers and external partners.

• Conduct pre- and post-activity briefings and reviews to ensure activities are professionally executed and achieve agreed objectives.

Patient Acquisition & Conversion

• Capture, track and manage leads generated through community activities.

• Work closely with the Contact Centre and relevant hospital teams to facilitate timely follow-up and conversion.

• Track the patient journey from screening and enquiry through booking, attendance and treatment.

• Monitor referrals, bookings, patient conversions and revenue attributable to community marketing.

• Identify opportunities to improve patient conversion and community marketing effectiveness.