Deputy Sales & Marketing Manager

Surge Energy Limited (Surge) is a company that specializes in manufacturing and revalidating of steel LPG cylinders. It was incorporated in 2017 and is located in Kisaju, Kenya. The strategic location provides convenient access to Kenya’s capital city, Nairobi, the Mombasa Port through the Internal Container Depot (ICD), and the entire East Africa region. Surge has made a significant investment of 28 million USD in a state-of-the-art, fully automated LPG cylinder manufacturing line of Turkish origin. The facility occupies a built-up area of over 100,000 square feet.

Deputy Sales & Marketing Manager

Job Specification/Purpose:

• The Deputy Sales & Marketing Manager will work closely with the Head of Sales & Marketing to develop and execute sales strategies, lead day-to-day sales operations, manage key accounts, and help build a high-performing sales team. This is a hands-on leadership role that combines strategic support with operational delivery in the LPG cylinder manufacturing and revalidation sector.

Duties And Responsibilities

• Assist in developing and implementing sales strategies to meet and exceed revenue targets.

• Support market research and analysis to identify new business opportunities, customer needs, and industry trends.

• Contribute to sales budgets, forecasts, and performance reporting; prepare accurate data and insights for the Head of Department.

• Support the Head of Sales & Marketing in leading, mentoring, and developing the sales team.

• Identify training needs and assist in organising development programmes for the sales team.

• Build and maintain strong relationships with key customers, distributors, and partners.

• Ensure high levels of customer satisfaction through effective account management and responsive support.

• Address customer concerns promptly and escalate complex issues appropriately.

• Any other activities/ tasks assigned by the line manager to meet company goals and objectives.

• Identify and pursue new business opportunities to expand the customer base and increase market share.

• Maintain and grow a robust pipeline of prospective clients and projects.

• Support negotiation of contracts and agreements with key accounts and strategic partners (under guidance of the Head of Sales & Marketing).

• Oversee day-to-day sales operations including order processing, pricing coordination, and contract management.

• Collaborate closely with production and supply chain teams to ensure timely delivery and order fulfilment.

• Monitor sales performance metrics and KPIs; recommend and implement corrective actions as needed.