Product Sales Manager- FMCG( Unga, Oil, Animal Feeds And Packaging Bags

We are a Human Resource Management Consulting Company based in Nairobi Kenya providing a comprehensive range of Human Resources Solutions with your business needs and focus in mind.

Product Sales Manager- FMCG( Unga, Oil, Animal Feeds And Packaging Bags

Key Responsibilities

Sales Planning & Key Account Development

• Set annual/quarterly targets for wheat flour across both B2C (retail) channels and B2B (bakeries, food, Oil, Animal Feeds or bags manufacturers).

• Personally drive key account management for large bakery and industrial customers — contracts, supply agreements, joint business plans.

• Own the wheat flour, Maize Flour, Oil, Animal Feeds or Packaging Bags product-line P&L (volume, price, mix, trade spend).

Team Leadership & Field Management

• Manage, coach and develop Sales Representatives covering both retail and institutions

• Conduct joint calls, monitor call discipline, and build technical selling capability (bakery application knowledge).

Channel Strategy & Distribution

• Optimize coverage across modern trade, general trade, and direct bakery distribution.

• Grow penetration among bakeries/OIL, feeds/bags and food-service accounts; manage distributor performance.

• Ensure shelf presence, price compliance, and consistent stock levels.

Pricing & Trade Terms

• Execute the pricing framework under the Head of Commercial, maintaining competitiveness in a price-led market while protecting margin.

• Design programs to maintain institutional loyalty and volume-incentive schemes.

Market Intelligence & Forecasting

• Track competitor brands, institutional activity, and raw-grain price movements affecting margin.

• Deliver accurate demand forecasts and monthly performance reporting.

Cross-Functional Coordination