Assistant Marketing Officer

Mini Group is a dynamic, multi-industry conglomerate with a strong presence across East Africa. We specialize in diverse sectors including baking, real estate, construction, telecommunications, energy, auto spares, hospitality, manufacturing, trading, and microfinance.

Assistant Marketing Officer

Position Summary

• The Assistant Marketing Officer will support the implementation of marketing strategies and ensure that marketing activities contribute to achieving the organization’s business objectives.

• The role involves content creation, digital marketing, campaign coordination, market research, customer engagement, event planning, marketing analytics, and performance reporting.

• The successful candidate will demonstrate creativity, commercial awareness, strong communication skills, and the ability to coordinate multiple marketing activities effectively.

Key Duties & Responsibilities

Marketing Strategy & Campaign Execution

• Support the development and implementation of marketing strategies aligned with organizational objectives.

• Assist in planning and executing advertising and promotional campaigns across digital, social media, print, and other marketing channels.

Marketing Content Development

• Assist in creating written content for marketing materials, including brochures, flyers, presentations, advertisements, and promotional communications.

• Support the development of compelling marketing messages that communicate product positioning and value propositions.

Digital Marketing & Social Media

• Support the execution of email marketing, social media, and digital advertising campaigns.

• Monitor marketing communication platforms, respond to customer inquiries, and support effective customer engagement.

Market Research & Consumer Insights

• Conduct market research to identify consumer needs, preferences, industry trends, and opportunities for business growth.

• Collect and analyse market information to support marketing planning, product positioning, and promotional strategies.

Marketing Analytics & Reporting

• Monitor marketing activities, analyse campaign performance metrics, and prepare reports on marketing effectiveness.

• Update marketing spreadsheets, databases, and inventories with relevant statistical, financial, and non-financial information.

• Support the Data Analyst in data analysis and preparation of marketing reports.

Events & Brand Activations