Marketing Manager
Job Description
Gap Recruitment Services Limited is a leading recruitment firm in Kenya where International and local companies find just the right fit talent.
Marketing Manager
The Role
This is a senior leadership position with full ownership of marketing: strategy, budget, team and results. You will lead the social media, graphic design and recruitment outreach teams. Your success will be judged mainly by how many students and candidates enrol, and how good they are.
What You’ll Do
- Create the marketing strategy and annual plan for the institution’s courses, examinations, translation services and international placement programme
- Manage and develop a team across social media, graphic design and recruitment outreach
- Run and improve paid online campaigns on Meta, TikTok and Google, and manage the marketing budget
- Lead outreach to relevant institutions and professional networks, working closely with the recruitment team
- Set up a clear lead pipeline from first enquiry to enrolment or placement, and monitor cost per lead and conversion rates
- Ensure the brand and messaging stay consistent across every branch and channel
- Give the Managing Director monthly reports on results against targets
What You’ll Need
- At least 4 years in a marketing management role, leading a team
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