Marketing Manager - SACCO
Job Description
Marketing Manager - SACCO
BrighterMonday Consulting
Marketing & Communications
Today
Easy apply
New
Nairobi
Contract & Temporary
Banking, Finance & Insurance
Confidential
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Job summary
The Sacco is seeking a results-driven Marketing Manager to lead its growth agenda. The role is responsible for increasing the Sacco's visibility, recruiting new members, reactivating dormant members and growing the loan book, deposits and revenue.
Experience Level
Mid level
Language Requirement
English
Work Type
Contract & Temporary
Working Hours
8 to 5
Applicant Location
Kenya
Job descriptions & requirements
Reports ToChief Executive Officer (CEO)Direct Reports: Marketing Executives / Member Recruitment Officers
LocationNairobi
Employment TypeFixed Contract – 3 Years (subject to 6 months’ probation)
Position Overview
The Sacco is seeking a results-driven Marketing Manager to lead its growth agenda. The role is responsible for increasing the Sacco's visibility, recruiting new members, reactivating dormant members and growing the loan book, deposits and revenue.
The Marketing Manager will combine brand building, digital marketing, sales, partnerships and member engagement to expand the Sacco's market share and profitability in line with its strategic plan, by-laws and SASRA regulations.
Key Responsibilities
Marketing Strategy and Brand Visibility
Develop and execute an annual marketing and communications plan and budget aligned to the Sacco's strategic plan.
Build and protect the Sacco's brand identity, ensuring consistent messaging across all channels.
Plan and run roadshows, community events, sponsorships, trade fairs and public relations activities to raise awareness.
Manage relationships with media, advertising agencies and other marketing service providers
Digital Marketing
Manage the Sacco's website, social media, email, SMS, WhatsApp and other digital channels.
Run targeted online campaigns for member recruitment and loan product promotion, and track their performance.
Promote the Sacco's mobile, USSD and other digital service channels to drive adoption and usage.
Maintain a member and prospect database (CRM) to support targeted campaigns and follow-up
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