DATA ANALYST
Job Description
DATA ANALYST
BrighterMonday Consulting
Software & Data
Today
Easy apply
New
Nairobi
Full Time
Retail, Fashion & FMCG
Confidential
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Job summary
The ideal candidate understands the FMCG environment, including sales performance, distribution, retail execution, SKU performance, pricing, promotions, market trends and consumer behaviour and can translate numbers into practical recommendations for the business.
Min Qualification:
Bachelors
Experience Level
Mid level
Experience Length
3 years
Language Requirement
English
Working Hours:
Full Time - 8 to 5
Applicant Location
Kenya
Job descriptions & requirements
DepartmentCommercial/Sales
Reports ToSales & Marketing
LocationNairobi, Kenya
Employment TypeFull-Time
About the Role
We are looking for a Data Analyst that will turn business data into clear, actionable insights that support sales growth, distribution, marketing effectiveness and better decision-making. The ideal candidate understands the FMCG environment, including sales performance, distribution, retail execution, SKU performance, pricing, promotions, market trends and consumer behaviour and can translate numbers into practical recommendations for the business.
Key Responsibilities
- Sales & Commercial Analysis
- Track and analyse sales performance by region, territory, distributor, outlet, SKU and channel.
- Identify sales trends, growth opportunities and underperforming areas.
- Analyse BB Bread's performance against targets and previous periods.
- Provide insights on volumes and distribution
- Identify opportunities to improve sales and market penetration
- Distribution & Route-to-Market Analysis
- Analyse distributor performance and effectiveness
- Track product availability, distribution coverage and outlet penetration
- Identify gaps in distribution and areas with potential for expansion.
- Analyse performance across different retail environments, including kiosks, dukas, supermarkets and other outlets.
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