Sales – Head of Sales

Tropical Heat was established in 1973 as a small ethnic snack cottage industry. Today, we are one of the leading manufacturers of spices and snacks in the East African region and our brand Tropical Heat is a household name in Kenya. With our very strong and expert technical team, we manufacture a vast range of spices and snacks. The spices include pure sp…

Sales – Head of Sales

Role overview

• The Head of Sales will lead and drive the commercial agenda across East Africa, with ownership of revenue growth, market share, distribution expansion, and sales team capability. This is a hands-on leadership role with a strong focus on execution, numbers, and routes to market across all channels.

Key responsibilities

• Own and deliver the East Africa sales strategy with a strong emphasis on execution, scale, and sustainable growth

• Lead, coach, and manage Sales Managers across markets, building a high-performance, accountable sales culture

• Drive revenue growth, market share gains, and numerical distribution across all channels

• Route-to-market execution and optimisation across modern trade, general trade and institutions

• Translate commercial strategy into clear, actionable plans with measurable targets at every level