Sales – Exports Manager

Tropical Heat was established in 1973 as a small ethnic snack cottage industry. Today, we are one of the leading manufacturers of spices and snacks in the East African region and our brand Tropical Heat is a household name in Kenya. With our very strong and expert technical team, we manufacture a vast range of spices and snacks. The spices include pure sp…

Sales – Exports Manager

Summary

• The Company is seeking an experienced Exports Manager to lead sales growth across African markets. This role is responsible for identifying opportunities, managing distributor relationships, driving volume and visibility, and ensuring strong route-to-market execution in each country. The Exports Manager must have hands-on experience working in African markets and a strong understanding of regional trade dynamics, compliance, pricing, logistics, and in-market execution. Responsible for recruitment and training of the team.

Key Responsibilities

Market Development and Sales Growth

• Drive sales expansion across target African countries through structured planning and execution.

• Identify new distributors, evaluate potential partners, and support onboarding and performance management.

• Develop joint business plans, pricing strategies, route-to-market models, and annual targets for each market.

• Conduct regular market visits to assess brand presence, visibility, and compliance with agreed standards.

Distributor and Customer Management

• Build strong relationships with distributors, wholesalers, and key accounts across African markets.

• Monitor sell-in and sell-out performance, stock levels, and order cycles.

• Ensure timely communication of promotions, pricing, forecasts, and order requirements.

• Support distributors with sales training, merchandising standards, and market activation plans.

Commercial Execution

• Prepare sales budgets, forecasts, distributor scorecards, and market performance reports.

• Track competitor activity, pricing movements, and category trends in each market.

• Work with Marketing on localised campaigns, product launches, and visibility materials.