Integrated Connections & Martech Executive

Safaricom is the leading provider of converged communication solutions in Kenya. In addition to providing a broad range of first-class products and services for Telephony, Broadband Internet and Financial services, Safaricom seeks to uplift the welfare of Kenyans through value-added services and support for community projects.

Integrated Connections & Martech Executive

Role purpose

• The Integrated Connections & MarTech Executive is an entry-level specialist responsible for supporting the execution of Safaricom’s integrated brand connections, omnichannel media and marketing technology activities across Consumer Business campaigns, segments, channels and customer journeys.

• The role works under the guidance of the Integrated Connections & MarTech Lead / Manager and collaborates with Brand, CVM, Segments, Technology, Data & Analytics, Customer Experience, Finance and agency partners to coordinate campaign inputs, track delivery actions, support media execution, maintain campaign governance routines and compile performance updates.

• The role supports channel planning, campaign set-up, audience coordination, MarTech adoption activities, reporting and documentation, ensuring that integrated connections plans are executed accurately, on time and in line with brand, customer, data privacy and governance standards.

• Success in the role requires strong execution discipline, curiosity, analytical ability, attention to detail, stakeholder coordination and practical exposure to integrated media, digital marketing, MarTech tools and campaign performance management, typically gained over 3–5 years of relevant experience

Responsibilities

• Integrated Omnichannel Media Planning & Execution Support

• Support the translation of omnichannel media strategy into practical execution plans across traditional, digital, programmatic, owned and partner channels.

• Prepare campaign trackers, briefs, channel inputs and execution checklists to enable timely delivery across TV, radio, OOH, digital, programmatic and owned media touchpoints.

• Compile audience, channel and performance information to support channel mix recommendations and campaign prioritization decisions.

Marketing Effectiveness, Performance Tracking & Reporting Support

• Support campaign performance tracking, attribution inputs, post-campaign reviews and reporting routines.

• Monitor approved metrics including reach, engagement, conversion, ROMI, CAC and brand performance indicators, escalating insights and anomalies to the lead / manager.

• Maintain dashboards, reports and campaign documentation to support optimization decisions.

Personalization Execution & Audience Targeting Support

• Work with CVM, Data and Technology teams to support audience segmentation, campaign rules, targeting lists and personalization use cases.

• Assist with campaign set-up, quality checks and coordination required to deliver personalized and data-led campaign activity.

• Support precision targeting across digital campaigns and platforms while adhering to consent, privacy and governance requirements.

• Full-Funnel Campaign Delivery Support