Marketing Manager – Youth & Creative Economy

Equity Bank Limited (The “Bank”) is incorporated, registered under the Kenyan Companies Act Cap 486 and domiciled in Kenya. The address of the Bank’s registered office is 9th Floor, Equity Centre, P.O. Box 75104 – 00200 Nairobi. The Bank is licensed under the Kenya Banking Act (Chapter 488), and continues to offer retail banking, microfinance and relat…

Marketing Manager – Youth & Creative Economy

Job Purpose

To drive the growth, relevance, and adoption of Equity Bank’s youth and creative economy proposition by deeply understanding customer lifestyles, behaviors, aspirations, and financial needs; translating these insights into impactful marketing, partnership, and customer engagement strategies; accelerating digital banking usage and customer acquisition; building meaningful ecosystem partnerships; and delivering seamless end-to-end experiences that convert prospects into active, loyal customers while ensuring measurable business outcomes, brand differentiation, and sustainable portfolio growth.

Key Responsibilities

Getting close to the culture

• Spend real time with young customers, creators and the frontline teams who serve them. Learn what they’re chasing, how they handle money, and what drives them up the wall.

• Stop thinking of “the youth” as one person. A student, a salaried 26-year-old and a freelance filmmaker live completely different lives — your work should show it.

• Know what’s trending, what’s fading and what competitors are up to — and spot the moments worth jumping on.

Making work people stop for

• Build campaigns that live across social, search, creators, campuses, events, branches and community spaces — each with one clear audience, one clear message and one clear thing to do next.

• Write briefs that agencies love and produce work that feels true to the audience and unmistakably Equity.

• Turn product features and fine print into plain language: “here’s how this helps you, and here’s what to do next.”

• Try things, measure them, keep the winners and drop the rest.

Making digital banking feel effortless

• Team up with Digital and Product to help people sign up, get paid, pay, save and move money — easily and safely — on Equity’s apps.

• Design the nudges, tips and follow-ups that turn a new sign-up into someone who uses us every week.

• Before anything goes live, make sure the product works, the support team is briefed, and the branches know what’s coming.

• Find the places people get stuck, get them fixed, and check that the fix worked.

Build partnerships that mean something

• Bring universities, TVETs, youth communities, creative-industry bodies, platforms and event organizers into the Equity family.

• Agree what each partnership is for before you sign — who it reaches, what each side delivers, what it costs and what success looks like.

• Work with creators and ambassadors like real collaborators: clear briefs, fair contracts, honest feedback and relationships that outlast a single post.