Group Traditional Media Lead

Bharti Airtel Limited is an Indian global telecommunications services company based in New Delhi, India. It operates in 18 countries across South Asia, Africa, and the Channel Islands.

Group Traditional Media Lead

Job Description

• Airtel Africa is seeking for a strategic and experienced Traditional Media Lead to lead our offline media planning and buying efforts across television, radio, print, and out-of-home (OOH) channels. As part of the Marketing team, the role holder will develop and execute high-impact traditional media campaigns that align with brand strategy, customer segments, and sales goals.

• This role is ideal for a data-driven, results-oriented media professional with deep expertise in media strategy, negotiation, and performance tracking in a fast-paced telecom environment.

Responsibilities

Media Strategy & Planning

• Develop, lead and oversee comprehensive traditional media communication strategies across all all our 14 markets for traditional media channels including TV, radio, print, and OOH based on connection planning and

targetted GRP Deliveries by campaigns

• Align media plans with product launches, regional campaigns, and customer acquisition goals.

• Collaborate with internal teams and media agencies to create integrated cross-channel campaigns.

Media Buying & Negotiation

• Formulate a annual buying strategy and oversee the planning and execution of media buys with agencies and vendors, ensuring maximum ROI and productivity as outlined in the annual AOP.

• Negotiate media rates, placements, sponsorships, and value-added opportunities across mainstream channels across opcos

• Crack pan african media deals with vendors like DSTV, Canal+ etc to suit opco requirements across events like sports and music thereby creating a value buy across markets.

• Monitor pacing, budgets, and delivery of media plans.

Performance Monitoring & Reporting