Key Account Manager

Capwell Industries Limited (henceforth referred to as CIL) started its operations in 1999 with a modern maize milling factory in Thika. It manufactures high quality flour, rice pulses and porridges, using the best processes and technologies available. CIL has since diversified its operations to rice milling, porridge milling, packaging of wheat flour and distribution of fruit juice

Key Account Manager

About the job

• Are you an experienced FMCG sales professional with a strong track record in modern trade key account management and a passion for driving sales growth, profitability and strategic customer partnerships?

• We are seeking a commercially driven Key Account Manager – Modern Trade to manage and grow strategic retail accounts, strengthen customer relationships and deliver sales and profitability targets.

Purpose of the Role

• To manage and grow strategic relationships with modern trade retailers through effective account management, commercial planning, sales execution and achievement of sales and profitability targets.

Key Responsibilities

• Manage assigned modern trade accounts and strengthen strategic customer relationships.

• Negotiate and manage annual trade agreements, pricing and promotional plans.

• Drive sales volume, value and profitability targets across key accounts.

• Analyse sales performance and implement corrective actions to achieve targets.

• Coordinate trade marketing activities, in-store visibility, planogram compliance and promotional execution.