Digital Marketing and Creative Officer

Career Opportunities at Radiance Microfinance Bank

RMB Bank is expanding its team and is looking for experienced, driven professionals to fill two positions in our Legal and Finance functions. If you are looking to build your career in a dynamic, fast-paced banking environment, we would like to hear from you.

Digital Marketing and Creative Officer

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DepartmentBusiness

Reports toHead of Business

LocationDar es Salaam, Tanzania

Employment TypeFull Time

Job Summary

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The Digital Marketing and Creative Officer is responsible for developing, executing, and optimizing the bank’s digital marketing strategy while leading creative content production across all customer touchpoints. This role blends strategic digital marketing expertise with hands-on creative direction to build brand awareness, drive product adoption, and support customer acquisition and retention goals all within the regulatory framework governing financial services marketing.

Key Responsibilities

Digital Marketing Strategy

• Develop and implement integrated digital marketing campaigns across social media, email, SEO/SEM, display advertising, and the bank’s website

• Manage the bank’s digital advertising budget and optimize spend for maximum ROI

• Monitor and analyse campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.) and report on KPIs

• Support product launches (loans, savings accounts, cards, mobile banking features) with targeted digital campaigns

• Manage the bank’s presence and reputation across social media platforms

Creative Direction & Content

• Lead the design and production of marketing collateral: social media assets, video content, email templates, banners, and branch materials

• Ensure all creative output aligns with brand guidelines and maintains a consistent visual identity

• Oversee copywriting for campaigns, ensuring messaging is clear, compliant, and customer-focused

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• Manage relationships with external agencies, freelance designers, and production vendors when needed

Compliance & Governance