BRANCH MANAGER – RETAIL OPERATIONS

F

BRANCH MANAGER – RETAIL OPERATIONS

Forever new collections Ltd

Management & Business Development

Today

Easy apply

New

Kenya

Full Time

Retail, Fashion & FMCG

Confidential

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Job summary

We are looking for a commercially minded, hands-on Branch Manager who can take full ownership of branch sales, people, stock, customer experience, and day-to-day operations.

Min Qualification:

Diploma

Experience Level

Mid level

Experience Length

3 years

Language Requirement

English

Working Hours:

Full Time - 8 to 5

Applicant Location

Kenya

Job descriptions & requirements

Forever New Collections Ltd | Retail / Fashion | Full-Time |
Kenya – Various Branch Locations

ABOUT THE

ROLE

We are looking for a commercially minded,
hands-on Branch Manager who can take full ownership of branch sales, people,
stock, customer experience, and day-to-day operations. This is a results-driven

role for an experienced retail professional who can lead a sizeable team,

analyze performance, identify problems quickly, and take decisive action to
improve branch performance.

KEY

RESPONSIBILITIES

Sales
& Commercial Performance

·
Take full responsibility for
branch sales performance, revenue growth, and achievement of agreed targets and
KPIs.

·
Drive customer traffic,
conversion, sales productivity, and average sales value.

·
Monitor daily, weekly, and
monthly performance and take immediate corrective action where results fall
below target.

·
Analyse sales by category and
identify slow-moving or underperforming products, then implement practical
strategies to improve sell-through.

·
Develop initiatives to increase
customer traffic, repeat visits, and sales during both peak and off-peak
trading hours.

·
Use branch performance data to
make informed commercial decisions.

Customer
Acquisition, Engagement & Digital Sales Support

·
Actively grow and maintain the
branch customer database.

·
Ensure customer WhatsApp
groups/channels are consistently updated with attractive, relevant, and
well-presented product content.

·
Use customer communication
platforms strategically to drive daytime traffic, promote fresh stock, and push
slow-moving items.

·
Work closely with the
marketing/content team to convert social-media visibility into physical store
visits and sales.

·
Encourage customer referrals,
feedback, and customer-generated content, subject to customer consent.

·
Maintain high standards of
customer service and ensure customers are welcomed, assisted, and encouraged to
shop.

People
& Team Management

·
Lead, supervise, coach, and
motivate the entire branch team.

·
Prepare and manage effective
shift schedules, ensuring adequate sales-floor coverage during peak trading
periods.

·
Monitor attendance,
punctuality, productivity, sales performance, and staff conduct.

·
Deploy staff strategically
according to customer traffic and sales needs.

·
Coach employees continuously to
improve selling skills, customer engagement, and productivity.

·
Address poor performance and
disciplinary issues promptly and professionally.

·
Build a disciplined,
accountable, energetic, and customer-focused team.

Stock,
Merchandising & Inventory Management

·
Ensure all stock received is
properly counted, recorded, and accounted for.

·
Maintain accurate stock
movement, transfer, and pull-down records.

·
Ensure effective replenishment,
product presentation, and commercial merchandising.

·
Identify stock categories
requiring increased attention and develop strategies to improve movement.

·
Minimize stock losses, damage,
misplacement, and unexplained variances.

·
Ensure all stock movements,
pull-downs, and transfers comply with company procedures.

Cash
& Financial Controls

·
Maintain strict control over
cash, M-Pesa, and other payment collections.