BUSINESS INTELLIGENCE DIGITAL CHANNEL SPECIALIST

Job purpose

The Business Intelligence Analyst Digital Products is responsible for driving commercial and product performance insights across the digital banking portfolio. This role focuses on analyzing customer behavior, product adoption, revenue generation and campaign effectiveness. By deeply exploring transaction data, the analyst will identify customer segments, predict product churn and uncover opportunities to maximize the lifetime value of digital banking products, providing the core insights needed by product managers to optimize their roadmaps.
Principal responsibilities
Monitor and report on key product metrics including transaction value/volume, fee revenue, margin analysis and monthly active product users.
Evaluate the performance of specific digital products (e.g., Merchant Payments, Utility bill payments, Transfers etc.) against targets and historical trends.
Analyze the direct revenue and cost structures of digital products to identify low-performing features or high-margin growth opportunities.

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Segment the digital banking customer base based on transaction frequency, product cross-holdings and value tiering to identify usage patterns.
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Track product dormancy and build analytical views to help identify customers at risk of abandoning specific digital services.
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Partner with marketing and product growth teams to measure the Return on Investment (ROI) and customer uptake of product promotions and feature rollouts.
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Design and maintain commercial, business-facing dashboards (using Power BI, Tableau or any other relevant tool) that give Product Owners a clear view of product health and customer trends.

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Work under the BI Manager to ensure commercial metrics (e.g., "Active Merchants", "Revenues per User") are modelled accurately and consistently from the raw data warehouse layers.

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Conduct deep-dive analyses to answer specific commercial questions, such as "Why are merchant payments dropping in a specific sub-segment?"
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