Seed Category Manager

CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.

Seed Category Manager

Key Responsibilities

Seed Portfolio & Product Development

• Identify market opportunities, customer needs and gaps in the seed market to develop competitive product solutions.

• Lead seed variety evaluation, field trials and performance assessments against competitor varieties.

• Coordinate multi-location trials and prepare technical reports to guide product selection and commercialization.

• Manage the seed portfolio, product positioning and product mix to maximize market potential and profitability.

Market Development & Commercial Growth

• Develop and implement strategies to expand the company’s seed market presence across different regions.

• Identify new business opportunities, develop prospective customer accounts and strengthen existing customer relationships.

• Drive product launches, market penetration, promotional campaigns and other go-to-market initiatives.

• Develop and execute sales strategies, forecasts and annual revenue plans to achieve business targets.

Market Intelligence & Competitive Analysis

• Monitor market trends, customer preferences, competitor products, pricing and marketing activities.

• Gather and analyse customer feedback, field performance data and market intelligence to support business decisions.

• Provide management and suppliers with insights and recommendations on product performance and portfolio development.