Brand Manager ( Brand Experience & Execution)

Mogo Finance
Kenya
full_time

Job Description

We offer top-notch, long term Car financing in Nairobi and Mombasa to our prospective customers, which is up to 80% of any car’s value. With MOGO’s efficient mode of services, you get to drive your dream car in a very short period of time at a very convenient interest rate.

We have more than 6 years’ experience providing fin…

Brand Manager ( Brand Experience & Execution)

Responsibilities

Brand standards, playbooks and the MOGO Brand Hub

  • Define MOGO’s physical brand standards for HQs, car branches, boda branches, dealerships and other touchpoints, with tiered minimum, standard and premium execution levels matched to each location type.
  • Build practical playbooks covering look and feel, signage, POSM, materials, messaging, customer experience and maintenance.
  • Set up and run the MOGO Brand Hub as the single source of truth for guidelines, templates, playbooks, production specifications and approved assets, including the Employee Brand Toolkit (email signatures, presentation and social templates, virtual backgrounds, corporate documents).
  • Establish production, supplier, maintenance and asset-lifecycle standards.

Point of saledealers, agents and partners

  • Make MOGO consistently visible and distinctive across smartphone dealerships, boda dealerships, agents and retail partners.
  • Create dealer and agent playbooks, onboarding kits, sales tools, training materials and POSM that help partners sell MOGO effectively.
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