Cluster Digital Marketing Executive

Fairview Hotel Nairobi is a member of the City Lodge Hotel group. Fairview Hotel combines comfort and style to suit both business and leisure travellers.Excellent access to Nairobi’s CBD and the city’s main airports.

Cluster Digital Marketing Executive

Key Responsibilities

• Plan, build, launch and optimize paid advertising campaigns across Meta, Google, TikTok and Linkedin for all three properties.

• Manage the cluster advertising budget, allocating and reallocating spend against agreed cost per acquisition and return on ad spend targets.

• Run the day-to-day management and posting of all social media pages across the three properties.

• Develop and maintain a content calendar planned a minimum of four weeks in advance.

• Publish a consistent weekly schedule of feed posts, reels and stories for each property.

• Build, curate and actively maintain Instagram highlights for each property.

• Capture and edit original content on property, including short-form video, reels and photography.

• Manage community engagement across comments, direct messages, mentions and tags within agreed response times.

• Build and maintain audience targeting, retargeting and lookalike audiences for each property.

• Maintain conversion tracking across Google Analytics 4, Google Tag Manager and the Meta Pixel, and report on enquiry and booking attribution.

• Drive direct bookings and qualified enquiries across rooms, meetings and events, and food and beverage.

• Support seasonal campaigns, outlet promotions and MICE lead generation with targeted paid activity.

• Monitor competitor activity and benchmark performance across the respective competitive sets.

• Prepare weekly performance updates and a monthly report linking advertising spend to enquiries, bookings and revenue.

• Ensure all paid and organic content complies with IHG and Best Western brand standards.

• Maintain the cluster digital asset library and retain administrative control of all advertising accounts and assets.

Key Requirements

The ideal candidate should have:

• A minimum of four years hands-on experience in paid digital media or performance marketing.

• Demonstrated personal ownership of Meta Ads Manager and Google Ads, with campaigns built, optimized and reported on directly.

• A proven record of managing live advertising budgets against cost per acquisition, return on ad spend or similar commercial targets.