Brand Manager

Diageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry.

Brand Manager

About the Function

• Marketing is where our brands show up in culture and stay there.

• This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.

• From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.

• You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.

Purpose of Role

• The Brand Manager is responsible for driving the growth, profitability, and long-term equity of assigned brands through the development and execution of effective marketing strategies. This includes full ownership of the Marketing Business Plan (MBP)—from planning and budgeting to execution and performance tracking.

Role Dimensions

Financial Accountability (Budget/Revenue)

• Deliver volume, revenue and profitability targets

• Monitor market share and competitor activity and relevant marketing investment spend

Leadership Responsibilities

• Strategic & MBP Leadership: Own and drive the Marketing Business Plan (MBP), setting brand direction and ensuring delivery of growth, profitability, and brand equity targets at Kenya Breweries Limited.

• Cross-Functional & Stakeholder Influence: Lead through influence by aligning internal teams and external partners to deliver strong, consistent in-market execution in a competitive landscape including AB InBev.

• Execution & Performance Ownership: Ensure excellence in campaign execution, track performance against KPIs, and take accountability for results through data-driven decision-making and continuous optimization

Top Accountabilities:

Marketing Business Plan (MBP) Management

• Develop and own the annual MBP aligned to business objectives