Customer Service & Digital Marketing Officer

Aspire Lending Limited
Kenya
full_time

Job Description

Aspire provides the lowest rates in town to help you achieve your dreams. We reduce your term and lower your rates. Aspire is part of an international organization whose main objective is to lower rates so as to enable customers to pay their loans and finance their businesses.

Customer Service & Digital Marketing Officer

Job Purpose

  • The Customer Service & Digital Marketing Officer is responsible for providing excellent customer service, managing customer inquiries and complaints, promoting the company\’s products and services through digital platforms, generating leads, and supporting sales growth through effective online marketing initiatives.

Key Responsibilities

Customer Service Responsibilities

  • Receive and respond to customer inquiries through phone calls, emails, social media platforms, WhatsApp, and walk-in visits.
  • Provide accurate information regarding the company\’s products and services.
  • Handle customer complaints professionally and ensure timely resolution.
  • Follow up on customer requests and ensure customer satisfaction.
  • Maintain customer records and update customer databases.
  • Escalate complex customer issues to the relevant departments for resolution.
  • Conduct customer satisfaction surveys and provide feedback to management.
  • Ensure all customer interactions reflect the company\’s values and professionalism.

Digital Marketing Responsibilities

  • Develop and implement digital marketing campaigns to promote company products and services.
  • Manage the company\’s social media platforms, including Facebook, Instagram, TikTok, LinkedIn, X (Twitter), and WhatsApp Business.
  • Create, schedule, and publish engaging content across digital channels.
  • Monitor social media engagement and respond to comments, messages, and inquiries.
  • Generate leads through online marketing campaigns and digital promotions.
  • Assist in the design and execution of promotional materials and advertisements.
  • Monitor website and social media performance and prepare monthly performance reports.
  • Track digital marketing trends and recommend new marketing strategies.
  • Support the sales team by generating and nurturing online leads.
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