Tupande Local Sales & Market Development Lead

About One Acre Fund

Founded in 2006, One Acre Fund equips 5.5 million smallholder farmers to make their farms more productive. Across nine countries that together are home to two-thirds of Africa's farmers, we provide high-quality farm supplies, tree seedlings, accessible credit, modern agronomic training, and a wide range of other agricultural services. On average, this model enables any farmer to increase their income and assets on supported land by more than 35 percent, while permanently improving their resilience. This is all made possible by our team of 9,000+ full-time staff, drawn from diverse backgrounds and professions. To learn more, please see our Why Work Here blog post.

Our Kenya program, founded in 2006, operates under the local brand Tupande. Close to 500 staff in our Kakamega headquarters support 1,747 field staff and serve more than 1 million farmers. In Nairobi, around 50 staff support global functions like procurement, recruitment, government relations, and communications.

About the Role

Seeking a commercial professional with 2+ years of FMCG experience to drive Tupande's market expansion in Kenya, get products onto major supermarket shelves, launch Animal Feed and BioChar, and secure high-value B2B sales for excess produce.

Responsibilities

Business Development & Market Expansion:

• Identify, evaluate, and pursue new market opportunities and distribution networks for Tupande’s retail products (roasted macadamia and dried fruit), and animal feed products.

• Place products in major supermarkets, wholesale distributors, and key retail avenues

• Map local demand for excess produce and processing byproducts generated by export value chains.

• Develop direct-to-business (B2B) or alternative local sales channels to sell Biochar, Animal Feed, excess produce and processing byproducts from across Tupdande’s value chains.

Sales Management:

• Build, negotiate, and maintain strategic partnerships with B2B customers, retail buyers, distributors, and store managers

• Take full ownership of current customer relationships, ensuring consistent engagement, satisfaction, and retention.

• Drive the sales pipeline and close deals to achieve or exceed targets.

• Provide accurate revenue forecasting to department leadership.

Account Management:

• Maintain and grow strategic accounts by providing excellent service, understanding client needs, and offering tailored solutions.

• Ensure a high standard of customer experience at all times.

Strategy design and execution

• Design and execute the go-to-market strategies for Tupande Retail products, Animal Feed and Bio Char

Performance Monitoring:

• Track and analyze sales performance, provide regular updates, and implement corrective actions to meet objectives.

Career Growth and Development