Head of Commercial Finance Spirits

Diageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry.

Head of Commercial Finance Spirits

About The Role

• APM is a Diageo Africa market operating through partner-led businesses under a distribution model. The market covers approximately 20 countries across West, East, Central and North Africa through several strategic partners, including Nigeria, Cameroon, Ethiopia and Kenya It is a highly fragmented business, with varying levels of market maturity and partner capability across the region.

• While undergoing business transformation, the market has delivered strong growth and improved cash management, inventory optimisation and partner health while continuing to invest behind future growth.

• The current focus has shifted from driving shipments to improving the health of the value chain, strengthening partner profitability and enabling sustainable growth.

• To achieve its growth and profitability ambitions, APM needs to transform the way it develops, plans and executes with partners. Commercial Finance plays a critical role in leading the performance agenda, driving sustainable quality growth, strengthening controls and standardising processes.

• The Head of Commercial Finance Spirits (HoCF Spirits) reports directly to the APM Finance Director and has a dotted reporting line to the Commercial Director. The CF team is supported by

• Director and has a dotted reporting line to the Commercial Director. The CF team is supported by other finance specialists including the Africa Head of Financial Planning and Analysis (FP&A) and

• Controls Manager. This role maintains relationships with a range of stakeholders – including Commercial, Marketing, FP&A, Internal Audit, Supply and Strategic Partners.

Responsibilities

• The role will lead the performance agenda for APM Spirits and promote Diageo’s best interests across all its markets and strategic partners. The role is a key business partner to the APM

• Commercial Leadership Team and Strategic Partners and is responsible for translating commercial strategy into strong financial performance, robust governance and sustainable value creation.

Responsibilities Include

Experience / Skills required

• Drive performance management embedding a strong performance culture, tracking performance against the financial plan (NSV, Operating Profit, Cash) and other critical metrics including market share, partner health and supply chain effectiveness. This entails:

• Owning the end-to-end financial performance narrative for APM Spirits, ensuring risks, opportunities and interventions are clearly understood and acted upon by senior stakeholders

• Managing the performance review, outlook and AOP cycles and improving visibility in the partner-led model

• Proactively driving commercial partners to understand external influences and trends and their impact on current/future performance

• Building capability and driving possibility thinking in commercial discussions, and managing the development of new customer, brand and segment opportunities

• Leading interventions on working capital, overdue debt and creditor management