Social Media Marketing Personnel Jobs – Cassia Lodge

Job Overview

Cassia Lodge is seeking a dynamic Social Media Marketing Personnel to elevate our brand presence across digital platforms. This role is ideal for a creative professional passionate about hospitality and digital storytelling. You will play a key part in showcasing our unique offerings and engaging with our audience.

Based in Kampala, you will work closely with the marketing team to develop and execute social media strategies that drive awareness and bookings. The position offers hands-on experience in a fast-growing hotel environment. We value innovation, consistency, and a results-driven mindset.

This is an excellent opportunity to grow your career in digital marketing within Uganda’s vibrant hospitality sector. Cassia Lodge is known for its exceptional service and stunning views, and we want our online presence to reflect that excellence.

Key Responsibilities

• Develop and implement weekly social media content calendars aligned with marketing goals and promotional campaigns.

• Create high-quality, engaging posts including graphics, videos, and copy for platforms such as Facebook, Instagram, and Twitter.

• Monitor and respond to comments, messages, and reviews in a timely and professional manner to enhance customer engagement.

• Track and analyze social media performance using analytics tools to measure reach, engagement, and conversion rates.

• Collaborate with the sales and front office teams to promote special offers, events, and seasonal packages effectively.

• Stay updated on emerging social media trends, algorithm changes, and best practices to keep content fresh and competitive.

• Assist in planning and executing live coverage of events, hotel features, and guest experiences to boost authenticity.

• Ensure all content adheres to brand guidelines, tone of voice, and visual identity across all digital channels.

Qualifications & Experience

Essential

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field from a recognized institution.

• Minimum of 24 months proven experience in social media management or digital marketing roles.

• Demonstrated ability to create compelling written and visual content that resonates with target audiences.

• Proficiency in using social media platforms and analytics tools such as Facebook Insights, Instagram Analytics, and Google Analytics.

• Strong copywriting and editing skills with attention to detail, grammar, and brand consistency.

Desirable