Tupande Local Sales, Retail & Market Development Lead

One Acre Fund is a nonprofit organization that supplies smallholder farmers in East Africa with asset-based financing and agriculture training services to reduce hunger and poverty.

Tupande Local Sales, Retail & Market Development Lead

About the Role

• Seeking a commercial professional with 2+ years of FMCG experience to drive Tupande’s market expansion in Kenya, get products onto major supermarket shelves, launch Animal Feed and BioChar, and secure high-value B2B sales for excess produce.

Responsibilities

Business Development & Market Expansion:

• Identify, evaluate, and pursue new market opportunities and distribution networks for Tupande’s retail products (roasted macadamia and dried fruit), and animal feed products.

• Place products in major supermarkets, wholesale distributors, and key retail avenues

• Map local demand for excess produce and processing byproducts generated by export value chains.

• Develop direct-to-business (B2B) or alternative local sales channels to sell Biochar, Animal Feed, excess produce and processing byproducts from across Tupdande’s value chains.

Sales Management:

• Build, negotiate, and maintain strategic partnerships with B2B customers, retail buyers, distributors, and store managers

• Take full ownership of current customer relationships, ensuring consistent engagement, satisfaction, and retention.

• Drive the sales pipeline and close deals to achieve or exceed targets.

• Provide accurate revenue forecasting to department leadership.

Account Management:

• Maintain and grow strategic accounts by providing excellent service, understanding client needs, and offering tailored solutions.