Communication Officer

Farm Africa focuses on transforming agriculture. We help farmers to increase their harvests, protect the environment and sell their produce in thriving markets. By providing support, training in effective farming methods and links to markets, we help to build more profitable farming businesses so that whole communities can lift themselves out of poverty. F…

Communication Officer

Kes.1,444,000-Kes.1,800,000 per annum

PURPOSE OF THE ROLE

• The Communications Officer plays a key role in devising and implementing the communications strategy of the Kenya country office. The officer contributes to the global communications team and serves as the primary point of contact for the External Relations team in-country. S/he provides key support to Farm Africa Programmes and the Nairobi team on strategic communications. He/she also works to identify key audiences, build new partnerships (including with the media and private sector), and build capacity across the Farm Africa team in Kenya to communicate effectively.

KEY TASKS & RESPONSIBILITIES

Raise the profile of Farm Africa’s work in Kenya to support the Farm Africa organizational strategy and the Kenya country strategy (40%):

• Undertake a comprehensive stakeholder mapping to identify target audiences, messages, and communication formats in Kenya.

• Develop and implement a communications/marketing action plan and media strategy that profiles the impact of Farm Africa’s work in Kenya.

• Build and maintain a Farm Africa external contacts database.

• Prepare and produce marketing materials in liaison with the project coordinators and management staff, including creating key messages for each project and country wide.

• Work with project coordinators to develop public relations and communications activities related to specific project initiatives.

• Ensure consistent application of Farm Africa branding and communications guidelines across all Farm Africa Kenya communications.

• Lead new approaches to creating and distributing multimedia content, drafting press releases, responding to media enquiries, and building dialogue with journalists to promote Farm Africa’s work.

• Assist in the documentation and publicity of key Farm Africa events such as project field days, workshops, launches, interviews and agricultural shows.

• Advise on public materials to be translated into Kiswahili and oversee effective translation and publication.

• Liaise with government, partners, and especially the private sector at county and national level to ensure appropriate audience outreach and to market Farm Africa widely.

• Design and create innovative promotional materials including reports, factsheets, graphics, PowerPoint presentations, note cards, flyers, etc.

Contribute to organization-wide communication activities (25%):

• Coordinate communication activities with other members of the global communications team based in London and Addis Ababa.

• Work with UK communications to manage the Kenya sections of Farm Africa website.

• Work with project coordinators to develop, implement and maintain online content for the website, such as blogposts and news stories, and content for social media platforms including Twitter, Facebook, Instagram and LinkedIn.

• Support effective internal communications by ensuring appropriate materials are available for the wider programmes teams.

• Assist with donor and consultant reports, including copy editing, formatting, designing covers and graphics, preparing short summary briefs, etc.

• Create and deliver content – stories, photos, video, quotes, and other information that helps the organization build and nurture relationships with donors and the general public, globally.

• Design, write and edit publications such as newsletters, annual report, brochures, policy planning reports, etc.

• Ensure that all content deliverables comply with branding guidelines, data protection, safeguarding standards, donors’ visibility requirements and other controls in the organization.

Assist with global fundraising (20%)

• Contribute to the global External Relations team by identifying, collecting and updating case studies and stories from the field.

• Generate compelling marketing collateral to support Farm Africa fundraising initiatives in country.

• Collect high resolution images that demonstrate Farm Africa’s work and successes and ensure they are accessible across the organisation by uploading them to the organisation’s photo library.