Head of Business Development & Growth

CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.

Head of Business Development & Growth

Role Purpose

• The Head of Business Development & Growth is responsible for leading the company’s growth strategy across Marketing, Revenue & Data, and Business Development.The role oversees the complete sales and revenue funnel—from generating and tracking leads to improving conversion, growing revenue, forming strategic partnerships, and expanding the property portfolio.

Key Responsibilities

Growth Strategy & Planning

• Develop annual and quarterly growth plans aligned with company priorities and budgets.

• Set and monitor targets for revenue, occupancy, leads, conversions, partnerships, and portfolio growth.

• Oversee the full sales funnel, from lead generation to conversion and retention.

• Review performance, address gaps, and report forecasts and recommendations to the CEO.

Marketing & Customer Acquisition

• Set the strategy for brand visibility, lead generation, and customer acquisition.

• Oversee SEO implementation and marketing campaigns.

• Ensure marketing supports bookings, occupancy, client acquisition, and portfolio growth.

• Monitor campaign performance, lead conversion, and acquisition costs.

​​​​​​​Revenue & Commercial Performance

• Set and monitor revenue, occupancy, ADR, RevPAR, and channel targets.

• Ensure pricing responds to demand, seasonality, and market conditions.

• Review forecasts, booking trends, promotions, and portfolio performance.

• Develop recovery plans for underperforming units and improve portfolio returns.

​​​​​​​Business Development, Strategic Partnerships & Market Expansion

• Develop relationships with corporates, NGOs, relocation agencies, property agents, landlords, developers, and other strategic partners.